It's time to build a strong brand identity now that you setting up your business and marketing online. It's time to create your company brand. If you are serious and want to command the big bucks for your services you have to begin to develop your brand.
Your brand begins with having your name and logo on all of your social media site as will a your own website. You want to make your logo and name represent your service. We know when we see those gold arches there is nothing else to discuss.
A brand identity is not just a nifty logo and mission statement. Establishing your brand is parallel to loyalty and trust. You want you name and logo to forge in your potential customers mind with positive effect. Can you think of what you want people to think of when they see your website, business cards or logo? You will when you develop your brand.